The presidential campaign has become a financial arms race in Georgia. "What we're seeing is, in metro Atlanta, each side is ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

The price for commercial time on streaming TV platforms was the talk of this year’s upfront ad haggle. The launch of ads on ...

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...

UK advertising recorded £10 billion (€11.9bn) spend during the second quarter of 2024, marking a 13.4 per cent increase, ...

"We are accelerating RTL Group's transformation in a challenging economic environment," says CEO Thomas Rabe. "Our streaming ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

For companies relying on programmatic ad models to fill this inventory, the user experience must be considered. “With traditional linear TV, the measurement we’re still looking at is ratings,” said ...

That comes from AdImpact, which tracks ad spending, and does not include radio or digital ads or mailers. There's been nearly $5 million spent on TV ads in the Central Iowa market supporting or ...

For months, voters living in those seven states have endured nearly ceaseless door-knocks, phone calls and political TV ads.

UK advertising spending reached £10 billion in the second quarter of 2024, representing a 13.4% increase, according to the ...