The formula was not necessarily a new one. Hot-rodders had been stuffing big engines in 1932 Deuce Coupes long before Carroll Shelby shoehorned a Ford small-block V-8 into a lightweight British sports ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

In 1965, Carroll Shelby, who was already deeply connected to the Ford racing program that eventually led to the historic quadruple consecutive Le Mans triumphs in the sixties, came out with yet ...

Then-Ford VP Lee Iacocca was the driving force behind the Mustang and later the Dodge Viper as head of Chrysler. During his time leading Pontiac, John DeLorean spearheaded the GTO and the Firebird ...