Casual wear giant Uniqlo is facing calls for a consumer boycott in China after the CEO of the clothing company's owner said it does not source cotton from China's Xinjiang, which has faced allegations of forced labour in recent years.

Uniqlo is facing an online backlash in China after the boss of its parent company said the Japanese clothing retailer does not source cotton from Xinjiang. Fast Retailing's chief executive Tadashi Yanai said Uniqlo was "not using" cotton from the western Chinese province in a BBC interview this week.

Japanese fashion retailer Uniqlo’s founder, Tadashi Yanai, told the BBC in an exclusive interview that the company "does not use Xinjiang cotton," which is produced through forced labor. The statement quickly sparked a backlash among Chinese netizens on Friday,