The new darling of social media is running into the same headwinds as its predecessors. This is what it must do next.

X (formerly Twitter) users are leaving in droves to the social media site Bluesky—here’s why they’re leaving, and why they might not stay away.

You can leave your Twitter account in place—and you may want to, if there are particular accounts you want to follow that aren’t on Bluesky. Keeping your account also prevents anyone from taking your username (and maybe pretending to be you). You will need to log into your account periodically so your account isn’t deemed inactive.