SailGP will launch its fifth season in Dubai this weekend with Rolex as its title partner, reinforcing a relationship with the Swiss luxury watchmaker since the birth of the league in 2019. Rolex, which has been involved in the sport of sailing for nearly 70 years,

SailGP has signed Rolex as the first title partner of its elite sailboat racing competition. SailGP's global championship features a dozen national teams from the U.S., Italy, Germany and others battling in identical high-tech,

SailGP's managing director Andrew Thompson says revenue has doubled since the global sailing series' third campaign.

While SailGP has signed a deal with Rolex as its title sponsor, which is an enormous step, the main question is whether this will elevate the sport as expected. Still promising innovation and excellence,