Martin says he has the "weird accolade" of being the most scammed face in Britain. "I've spent my entire career trying to help consumers, and these criminals, thieves, organised c

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Martin Lewis has warned the public - and his Twitter followers - over a rise in scams using his face, with the Money Saving Expert founder becoming the most scammed face in the UK

The BBC Sounds podcast host and ITV regular has spoken out on Twitter, now X, over a rise in scams - using his face - with the Money Saving Expert founder becoming the most scammed face in the UK.

The Scams Epidemic: A Martin Lewis Podcast Special. Martin asks the experts about scams and speaks to a victim of a deepfake investment scam which manipulated Martin’s face. This special episode goes in depth on deepfake AI and other big scams, with tips on how to spot them, how to protect yourself and what to do if you think you are being scammed.

A man said he lost £76,000 after falling for a scam that used a deep fake of Martin Lewis. Des Healey, a kitchen fitter from Brighton, handed over £76,000 to what he thought was a bitcoin investment scheme,