In Europe, Instagram Ads Are About to Get Less Personal
The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Meta to offer less personalized ads in Europe to appease regulators
Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.
Facebook and Instagram users in Europe can opt for less personalized ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Meta Unveils Less-Tailored Ads to Allay EU’s Worries
Meta Platforms Inc. is rolling back ad targeting for European users in a bid to address European Union concerns over the company’s subscription model.
Europe’s DMA forces Meta toward ‘less personalized ads’
Meta, under legal pressure in the European Union over a binary "pay us or consent to ad tracking" choice it currently offers regional users of its social
Meta Offers Less Personalised Ads for EU Users to Appease Regulators
Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective.
Meta is making ads less personalised on Instagram and Facebook in the Europe
Meta is introducing a new ad option in Europe that allows Facebook and Instagram users to opt for less data tracking. This free option will show ads based on basic demographics and current browsing activity rather than extensive user history.
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Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech
Starting this week, Facebook and Instagram will give European users the option to see “less personalized ads” that are ...
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Meta to Introduce Less Personalized Ads in Response to EU Pressure
He has previously worked for the Telegraph Media Group and a number of B2B technology… Meta will offer European users the ...
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Meta's European Ad Shift: Less Personalization or Pay
Instead of choosing between an expensive, ad-free experience or highly personalized ads, users can now opt for less ...
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Meta to start offering ‘less personalized ads’ in EU concession, WSJ reports
Meta plans to begin showing Facebook and Instagram users in Europe an option to get “less personalized ads” in the coming days without paying a fee, a concession to EU regulators, The Wall ...
Meta cuts the price of its ad-free plan by 40 percent in a bid to sate EU regulators
Meta is making some changes to its advertising model in the EU in a bid to win over regulators. Along with reducing the price ...