'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
‘Demure’ Crowned The Word Of 2024 By Dictionary.Com Thanks To Beauty Influencer Jools Lebron
Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com
In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. Dictionary.
Dictionary.com’s Word of the Year: Can you guess which TikTok trend won?
Dictionary.com was very mindful about this year’s word of the year. Each year the online dictionary picks a word that ‘captures pivotal moments in language and culture.’ The 2024 honor went to ‘demure’ after a viral TikTok by user Jools Lebron describing how she does her makeup for work so it’s “very demure,
‘Demure’ named 2024 word of the year: Why This viral trend captures our craving for calm
TikTok influencer Jools Lebron propelled demure into the cultural spotlight with nearly 55 million views on her original TikTok video, describing workplace-ready makeup as "very demure, very mindful."
'Demure' is the word of the year thanks to a viral trend
From a viral video on TikTok to Dictionary.com’s Word of the Year, “demure” has been on everyone’s minds this year, thanks to content creator Jools Lebron.
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