(Yicai) Jan. 20 -- Jensen Huang, the chief executive of Nvidia, was in Beijing yesterday to attend the Chinese New Year celebration of the US chip giant's local subsidiary.

The CEO also confirmed plans to attend similar celebrations in Beijing next week, as part of Nvidia’s efforts to engage with its workforce and partners across Asia.

Nvidia's chief executive Jensen Huang said on Friday he will not be attending U.S. President-elect Donald Trump's inauguration, but will instead be "on the road" celebrating the Lunar New Year with employees and their families.

Jensen Huang has other plans that day, but Nvidia has already made efforts to curry favor with the president-elect.