The driverless ride-hailing service was supposed to be the shining star of GM's growth plans, leading to $50 billion in revenue by the end of this decade.

General Motors has shut down its Cruise robotaxi business after investing over $10 billion since 2016. Once seen as a potential $50 billion revenue driver, Cruise faced high costs, regulatory setbacks, and increasing competition from Waymo.

Automotive giant General Motors announced Tuesday that it would be pulling funding from its robotaxi firm Cruise, though it gestured at future plans to continue developing self-driving cars.

GM cited “considerable time and resources that would be needed to scale the business, along with an increasingly competitive robotaxi market.”

Welcome back to Week in Review. This week, we’re looking at GM’s decision to pull out of the robotaxi business, Google alluding to the existence of multiple universes, and how you can make some serious cash by getting an AI bot to fall in love with you.

The automaker plans to merge the division with its Super Cruise team to advance its self-driving feature for personal vehicles