Jim Murphy, author of Inner Excellence, has been in Philadelphia all weekend as A.J. Brown invited him to the divisional playoff game. More on the story of the book A.J. was reading on the sidelines tomorrow on Eagles Pregame Live. pic.twitter.com/nS0RmsWYke

A.J. Brown has helped the "Inner Excellence" book authored by Jim Murphy rise to popularity over the past week, as the story of the novel he read on the sideline continues to grow.  Murphy was spotted in the Eagles practice facility last week and will be in attendance at Sunday's divisional round playoff game between the Eagles and Rams,

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.

Inner Excellence’ author Jim Murphy will be a guest of A.J. Brown’s and plans to be in attendence for Eagles vs. Rams divisional round game

As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence.Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ahead of the divisional round.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

A viral moment in Sunday's wild-card matchup between the Philadelphia Eagles and Green Bay Packers has led to overnight success for self-help author

A.J. Brown explains why he was reading a book called Inner Excellence on Eagles sidelines during wild card game vs. the Packers

His choice of reading material was a book that he has turned to often, one he has marked up with neon highlighter and underlining. And because cameras caught him in mid-immersion, “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” by Jim Murphy rocketed to the top of bestseller lists.