NewJeans also stated that, after their contract termination, they may no longer be able to use their group name going forward. In response, ADOR maintained that its agreement with

The popular K-pop girl group NewJeans announced in a recent press conference that they have decided to part ways with their agency ADOR, which is a sub-label under HYBE. Tensions around NewJeans’ association with ADOR started building following the fallout between former ADOR CEO Min Hee-Jin and HYBE.

The sudden exit of K-pop group NewJeans from ADOR has caused HYBE's market value to drop by over $423 million, according to CNBC.

Following CEO Min Hee Jin's resignation, NewJeans announced their exit from ADOR and HYBE, citing contract breaches. ADOR disputed the termination claims.

NewJeans also revealed that they want to continue working with Min Hee-jin, the former ADOR CEO and the group’s creative director. Min was removed from her position at the label after HYBE accused her of attempting to gain control of ADOR from its parent company by selling company shares and leaking confidential information.

In response to the press conference, ADOR issued a statement contradicting NewJeans' claims. The agency asserted that their exclusive contracts with the group remained valid, expressing disappointment that the press conference was held without proper review and before receiving a reply to the letter of demand.

As NewJeans’ five members announce plans to terminate their exclusive contracts with ADOR and pursue independent activities, the agency has issued its official response. On November 29th, ADOR’s reply was made public,

NewJeans to end contract with ADOR The members of K-pop girl group NewJeans -- Haerin, Danielle, Minji, Hanni and Hyein (L to R) -- hold a news conference in Seoul on Nov. 28, 2024, to announce their decision to terminate their contract with their agency,