After two years of decline, smartphone sales are projected to rebound strongly in 2024. However, IDC (via Bloomberg) shows this growth does not extend to Apple, which is expected to see only modest year-over-year gains.

Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets.

Although global smartphone sales are set to grow to 1.24 billion units this year, Apple’s (AAPL) performance has barely improved, according to a new study.

Despite the launch of Apple Intelligence, Apple has not seen the same growth in the recovering smartphone market as other players — but that's expected to change in 2025.